What Should You Put in a QR Code?

A QR code is useful when typing a link would be annoying. It connects a physical object, printed material, or in-person moment to a web page or short message.

The best QR codes send people to one clear destination. A landing page, menu, form, payment page, or contact card is easier to understand than a long block of plain text.

Before generating a code, decide what action you want someone to take after scanning it.

• Open a website or portfolio.
• Show a restaurant menu or event schedule.
• Start an email or phone call.
• Share a contact card or business profile.
• Link to an invoice payment page.

Always scan the QR code from multiple phones before printing it. Check that the link opens quickly, the page works on mobile, and the code is large enough to scan from the expected distance.